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If you don't know what copywriting is, check out this article:
As a copywriter, your resume is the first point of contact between you and a potential employer. It's your chance to make a great impression and show off your skills, but how do you do it? In this article, we'll take a look at how to write a copywriting resume that stands out and lands you the job you want.
1. How to Write a Resume as a Copywriter?
When it comes to writing a copywriting resume, there are a few key things to keep in mind. First, focus on your accomplishments rather than just listing your job duties. Use specific examples and metrics to demonstrate the impact you've made in your previous roles. For example, instead of just saying "wrote copy for website," you might say "created website copy that increased online sales by 20%."
Another important aspect of a copywriting resume is tailoring it to the specific job you're applying for. Make sure to research the company and the role, and incorporate relevant keywords and phrases into your resume. This will help it get past any automated systems and catch the eye of the hiring manager.
2. The Most Important Skills to Put in Your Resume
As a copywriter, there are gerneral skills that everybody should have and a few specific skills you should make sure to include in your resume. Some of the most important ones include:
1) Writing and editing: This is the core skill of any copywriter, so make sure to showcase your ability to write clear, compelling, and error-free copy.
2) Research: Copywriting often involves researching the industry, the target audience, and the specific product or service being promoted. Showing your ability to conduct research effectively can be a big plus.
3) SEO: An understanding of SEO is becoming more and more important as companies seek to reach audiences through online channels. Showing that you have a good understanding of how to optimize copy for search engines can help you stand out.
4) Adaptability: Copywriting can come in many forms, whether it's long-form content or snappy headlines, showing that you are able to adapt your writing style and tone to different mediums and audience can be a big plus.
3. An Example of a Good Resume
Here's an example of a good copywriting resume:
Name: Basel Rukaia
Contact Information: baselrukaiabusiness@gmail.com, +963997087046
Summary:
A creative and experienced copywriter with 5 years of experience crafting persuasive, engaging copy for websites, social media, and email marketing campaigns. Proven track record of creating copy that drives results and grows engagement.
Professional Experience:
Copywriter at DEF Advertising - 2018-Present
Created website copy that increased conversion rates by 25%.
Developed and executed successful social media campaigns resulting in a 15% increase in followers.
Researched and wrote thought-leadership articles resulting in 25% increase in website traffic.
Copywriter at GHI Marketing - 2015-2018
Wrote and edited copy for various clients, including website copy, social media posts, and print advertisements.
Collaborated with design and development teams to ensure that copy and visuals worked together effectively.
Education:
Bachelor of Arts in English - XYZ University - 2011-2015
Skills:
1-Writing and Editing
2-SEO Optimization
3-Research
4-Adaptability
In this example, the candidate has highlighted their professional experience, showcasing their previous roles as a copywriter, as well as their accomplishments and achievements. They have also included a summary that highlights their relevant skills and experience in a clear and concise manner. This resume effectively showcases the candidate's skills, accomplishments, and experiences that would make them the perfect candidate for a copywriting role.
4. Tips for Crafting a Good Copywriting Resume
Here are a few tips to help you craft a good copywriting resume:
1) Tailor your resume to the specific job you're applying for. Research the company and the role, and incorporate relevant keywords and phrases into your resume.
2) Highlight your accomplishments, rather than just listing your job duties. Use specific examples and metrics to demonstrate the impact you've made in your previous roles.
3) Showcase your ability to write and edit effectively, and highlight your SEO skills.
4) Include a summary that highlights your relevant skills and experience in a clear and concise manner.
5) Proofread your resume several times to ensure that it is error-free.
By following these tips and using the example of a good copywriting resume as a guide, you'll be able to craft a resume that showcases your skills and experience in the best possible light. Remember to keep the focus on how your skills and experience align with the specific role, use specific examples to showcase your accomplishments and don't be afraid to tailor your resume to fit the specific opportunity. Remember, your goal is to make it easy for the potential employer to see why you are a great fit for the role.
Written by: Basel Rukaia.
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